Despite running sponsored ads, along with a great business strategy, why are the ads not yielding desired results?
Dear business owner, why desperately fall into this subtle trap in the bid to record more sales and gain more revenue?
I have observed many business owners make this mistake, and this error ravages their finances, subtly steals away their time, and their hopes of recording sales are mercilessly crushed! Sadly, some of these businesses never recover.
Amusingly, these business owners console themselves by thinking,” maybe it’s just this time”, or “If I’m more consistent, it’ll click”. How pathetic! They ignorantly fall into this frustrating cycle and making this mistake again and again, getting even worse results, while yet consoling themselves with the principle of being ‘consistent’.
Imagine consistently pouring water into a basket, expecting and genuinely hoping it holds water someday, or taking a cough syrup with the hope of curing malaria. Impossible, isn’t it?
This ‘mistake’ may sound awkward, but there is a need for enlightenment so that you do not get all caught up in this cycle too. However, if you already are, you will finally be set free after reading this article.
Let me cut to the chase…
This error occurs when business owners continue to run sponsored ads in a bid to make more sales and record greater revenue. “How is this even wrong?” You might ask. I’ll gladly show you.
There is a time to run sponsored ads for your business, but what any business needs even more is a SALES FUNNEL.
Here’s what causes the frustration:
First, there’s really no guarantee that your sponsored ads will reach your target audience, and when they do, they might not be convincing enough to ensure that they buy.
Second, your ads could eventually get to the right audience and elicit response. They may, however, never convert into sales.
But with a sales funnel, even if your target audience is completely unaware of your product or service, you can still convert into sales. You can completely keep in touch with them because they’d become part of your network, and you can even offer your other products and services in time to come. This works 100% every time!
What is a Sales funnel?
A sales funnel is a marketing term used to capture and describe the journey that potential customers go through, from being prospects to actual buying customers.
Sales funnels are uniquely crafted based on the type of business in question and what the business owner aims to achieve with it. It involves stages ranging from customer awareness, building interest, helping to guide customer evaluation, getting them to engage, and ultimately getting them committed to the point of purchase. Every business needs a well-crafted sales funnel.
With a skilled copywriter to help you draft an irresistible sales funnel, your revenue will significantly increase in no time.
Another advantage of a sales funnel over merely running ads is that you actually get to keep it! On the one hand, you have to keep writing ads and hoping that one of them converts into substantial revenue. On the other hand, you can keep building your network with prospective customers, keeping the old ones while getting new ones with the SAME funnel. This ultimately saves time and resources and helps you achieve a lot at once, while still growing your revenue. Do you now see the difference?
Instead of strategizing about getting enough stones to kill one bird, you can use one stone to kill 10, 100, and even 1000 birds, depending on the number of prospective customers you desire to reach.
Cheers to consistently growing revenue!
Anita Mudi is a student of Medical Laboratory Science at the University of Jos, Plateau State, Nigeria.
Professionally, she is a direct response copywriter who helps businesses increase revenue and brand awareness by writing high-converting sales copies.
She is skilled with sales funnels, ads, website copy/content, landing pages, sales pages/letters, product descriptions, brochures, catalogues, emails etc.
Anita is an ardent creative content writer, crafting top-notch social media articles and contents for blogs and YouTube scripts. Apart from being a skilled writer, she is a singer and guitarist who loves God, living as an ardent follower and conforming daily to the image of Jesus Christ.
She loves people, creativity, excellence, innovation, results and growth and is always open to conversations about adding value to your business and effecting consistent growth.
